Welcome back Ken Herron from your worldly adventures and our listeners can’t wait to hear lessons learned, new insights into global markets, and why social media has been slow to catch on in Singapore. While many US businesses may feel they are woefully behind you may be surprised to find out you are light years ahead of marketers in the Pacific Rim.
Ken will explain and also inspire all listeners what you need to do to catch up. In the news this week, Twitter has updated Video Autoplay, sharing block lists and following conversations. May seem minor, but all good tweaks to make the site even better. Pinterest is also in the news – search just got smarter and Buyable Pins are just a couple of weeks away! If you are wondering how much time to spend on social media – it’s less than you think but probably more than you are currently committing. We’ll give you tips on not only how much time, but how to allocate your time to get the biggest benefit from your efforts. You know by now, you can force something to go viral on the Internet, but you can certainly stack the deck in your favor by doing things right and making your posts attractive to encourage sharing, retweeting, favoring, and commenting.