In a sea of soft drink “Goliaths,” Cheerwine® is a “David.” The 99-year-old independent family-owned soft drink based in Salisbury, North Carolina is making waves among those who cherish the South thanks to its branded entertainment web series, “The Local Legend Project.” Last summer, Cheerwine’s Bo Stevenson (with the help of fans) set out on a mission to visit and meet legendary people and places across the American South and give them a national platform for sharing their stories.
The result: After uncovering hidden gems across seven states, Cheerwine introduced an eight-episode online series in the emerging world of branded entertainment. The series celebrates small-town Southern heroes—pit masters, a haunted brothel, a shoe shine king, blues musicians, a crayon artist, a Christmas-themed karaoke bar in a double-wide and more—who do amazing things in their communities with little fanfare.
Thirsty for more about Southern culture? Rick talks to Bo Stevenson this week on a special Conversation Corner. Drink Cheerwine!
Watch the episodes for free at cheerwine.com. Availability also includes Google Play, Dailymotion, iTunes, Vimeo and other select VOD channels.