Colin Campbell brings over 20 years of marketing leadership both within, and outside, the hockey industry. An expert in developing and growing large scale programs, he spent the past four years at the National Hockey League Players’ Association, where he headed up the NHLPA’s corporate partnerships, growing the profile of NHL players individually and collectively. Prior to the NHLPA, Colin spent four years with New York based experiential agency, MKTG, the last two as Vice President – General Manager of their Los Angeles, California office. Previously he served as Account Director at MacLaren McCann Advertising in Toronto, helping run General Motors of Canada’s corporate sponsorship portfolio, and seven years as Director of Marketing with the Canadian Hockey League (CHL). Colin is also a bestselling Author of Free Days With George (Random House Doubleday)
HockeyTech is the worldwide leader in providing hockey-related technologies, analytics and information services. HockeyTech was founded in 2012 by Stu Siegel, serial technology entrepreneur and former Florida Panthers Managing Partner/CEO, to address the lack of technology tools available to the hockey world. The company has grown rapidly, and has made five company acquisitions to date. While HockeyTech is a new corporate identity, it has been providing cutting-edge solutions to the hockey world since 1998. The company counts amongst its customers nearly every premier league, team, and governing body in North America including: all 30 NHL teams, USA Hockey, Hockey Canada, AHL, ECHL, CHL, USHL, NCAA teams, and many more.
HockeyTech President Marc Ruskin is equally pleased with the new partnership. “We are very pleased to share HockeyTech’s digital services and data management to help grow the BCHL and profile their great players on their journey to NCAA, CHL and even NHL,” he explained. “We see the great players and fan experiences being developed across the CJHL, and the BCHL is clearly a forward thinking league as it comes to technology.”