Today it is Ken Herron’s and my day to newsjack the headline and a top trending topic on Twitter. The story is about Paula Deen, but our message has less to do with the image that caused yet another firestorm, but the consequences for the social media manager who became the scapegoat. Right or wrong?
Tune in to The LinkedIn Lady Show today at 4 ET to listen to our commentary and you make your own decision. Actually there is a ton of news on today’s show. Next question: Does Microsoft even still make smartphones…and if so, why? Twitter is now asking you for your birthday and not just the month and day; they want the year, too. Should you share it and what is the upside and what is the downside? Twitter has introduced new enhancements to their audience insights – makes your job as a marketer easier to reach your intended target market. Do you know why Instagram photos are getting bigger and better? Curious question given that screen sizes are getting smaller. We’ll explain. Next topic is a bit controversial: recent research shows that engagement has fallen in the 1st Quarter of 2015 on the big three sites: Facebook, Twitter, and LinkedIn. Why, you ask? And what does this mean for the future of the granddaddies of social media?