We all know that social media leaves fewer and fewer places to hide from our mistakes, and when we don’t learn from past failures, the impact compounds itself. Poorly managed customer service, specifically on social media, is not a new controversy surrounding United Airlines, but this time, they went too far.
That’s how we’ll open today’s Social Solutions Show. Get ready for Ken Herron’s and Carol McManus’s take on this topic along with LinkedIn’s new desktop experience (have you read Who Moved My Cheese?), as well as introduce you to Instagram Direct.
You may not think you need them – or can afford them – but what is the real implication behind the new Periscope custom hearts? And if you want some simple, practical advice on modern marketing and customer responsiveness, then it’s all about dialogue.