Joey Adler is an innovative entrepreneur and humanitarian seeking to reinvent the business of philanthropy through groundbreaking sustainable models. She is now on board with Carve.
As former President and CEO of Diesel Canada Inc., Joey’s keen understanding of the marketplace and her entrepreneurial savvy helped grow the brand into one of the most recognizable and sought after fashion labels in the country.
In 2003, Joey started a foundation; ONEXONE, born on Sept 11, 2001 during her experience in the hospital after her husband had been felled by a catastrophic illness. From that experience, the commitment to promote the value of a single human life led her to Africa and Haiti where she was struck by the difficulties facing philanthropic action and philanthropy’s sustainability. From that discovery, she began calling for an entrepreneurial spirit to philanthropy and coined: “Leverage everything you do every day for good”, the philosophy of inculcating seamlessly a philanthropic component in every business model. From there, IRII was born targeting the fashion industry and the need to put back into the communities where manufacturing of garments was an important industry.
Today Joey lives in Venice Beach, CA, within blocks of most of the Carve team and has founded a new business model while acting as Carve Bar’s CEO (which keeps her very busy, to say the least.) The platform and mobile application Joey has created is called DEPT OF GOOD; it encompasses all that Joey has experienced and learned during the last 15 years: disruptive business models steeped in innovation, community building and giving back will be an exciting area for the future generations to embrace. As CEO of Carve Bar, Joey brings exceptional leadership, passion and vision which are important when you are leading the charge of a company called Carve. Joey states with all smiles, “I love the bar so much I became CEO and invested as well.” Nothing is better than when your CEO lives and loves the brand to the fullest!
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