What is clear is that social media is here to stay; video messaging is essential; engagement through online channels is effective for retaining existing customers and attracting new ones; and advertising dollars spent wisely on the right platforms will get results. So, what are you doing to prepare?
Small business is alive and well in the United States and in fact, across the globe. But it is quite different today than it was 10 years ago. This change was impacted by the economy during the recession of 2008 to 2010, but it is also due in large part to the digital age.
It’s a special day for Carol McManus and Ken Herron. We are smashing up our two shows into one this week. We have combined the LinkedIn Lady Show with Social Solutions to bring you a special broadcast that incorporates hot news and solutions to a chronic problem.
Through the years that the Internet has matured and options to express continue to present themselves, we have the right to ‘vote’ on just about everything that touches our lives. We can review a book on Amazon; we can give a five-star rating to our favorite restaurant; we can recommend the painter who transformed our house; and we can evaluate the service we received from our insurance agent.
Are you sitting on an idea for the next greatest thing? Have you dreamed about an investment on Shark Tank or a close out sale on QVC? Or maybe you are just curious about the process (including pain and triumph) of what it takes to get a product from your head and heart into the hands of consumers.
Today’s guests are Bonnie Tyler and Sheila Torgan. They are the owners of CyberSidewalks, a successful web and graphic design company in Fairfield County, CT. But Bonnie’s creative genius went way beyond websites when she came up with the idea for the NeggMaker. This interview will take you on their journey from inspired idea, to patent protection, to obstacles in manufacturing, to raising capital, and ultimately marketing the Negg.
How many days (or hours) has it been since someone made a pitch to you about a new marketing opportunity for your business? Every day small business owners are bombarded with the request for money – advertise in our local paper; subscribe to our CRM (Customer Relationship Management) tool; put your business on radio; buy t-shirts with your logo for our Little League team; Let us help you improve your website; time for a serious social media campaign – and the list goes on. There is no shortage of marketing opportunities, but how do you know which ones are right for you and what bear traps should you avoid?