Voting Doesn’t Stop After Today’s Election

Through the years that the Internet has matured and options to express continue to present themselves, we have the right to ‘vote’ on just about everything that touches our lives. We can review a book on Amazon; we can give a five-star rating to our favorite restaurant; we can recommend the painter who transformed our house; and we can evaluate the service we received from our insurance agent.

Bringing a Product to Market Takes More than a Good Idea

Are you sitting on an idea for the next greatest thing? Have you dreamed about an investment on Shark Tank or a close out sale on QVC? Or maybe you are just curious about the process (including pain and triumph) of what it takes to get a product from your head and heart into the hands of consumers.

Today’s guests are Bonnie Tyler and Sheila Torgan. They are the owners of CyberSidewalks, a successful web and graphic design company in Fairfield County, CT. But Bonnie’s creative genius went way beyond websites when she came up with the idea for the NeggMaker. This interview will take you on their journey from inspired idea, to patent protection, to obstacles in manufacturing, to raising capital, and ultimately marketing the Negg.

See-Hear-Speak No Evil Small Business Marketing Tips

How many days (or hours) has it been since someone made a pitch to you about a new marketing opportunity for your business? Every day small business owners are bombarded with the request for money – advertise in our local paper; subscribe to our CRM (Customer Relationship Management) tool; put your business on radio; buy t-shirts with your logo for our Little League team; Let us help you improve your website; time for a serious social media campaign – and the list goes on. There is no shortage of marketing opportunities, but how do you know which ones are right for you and what bear traps should you avoid?