Today’s LinkedIn Lady Show is will cover every aspect of marketing – both online and offline – and how they can best be utilized in today’s competitive world. We are all competing for attention, for new business, and for retention of those valuable customers we already have relationships with.
Recently I met with a new client who had just fired their social media manager. They were ready to give up on social media and go back to direct mail. In their words, at least we could count on a one to two percent return. In exploring more of their story (which I will share on today’s LinkedIn Lady Show), I learned they were unsuccessful in increasing sales and no significant web or foot traffic resulted from six months of work using Facebook, Twitter and Pinterest.
With the pending Summer Olympics in Rio, who better to analyze the social media implications than my favorite guest, Rick Limpert? This is Rick’s 16th time on the LinkedIn Lady Show and he always brings the latest news and information on what’s happening in the tech and social space to the world of sports.
Today’s LinkedIn Lady Show will take you on a journey of discovering your voice, knowing what value you have to bring to an audience, and where to start – which in all probability is right in your backyard. For my experienced speakers, get ready for tips on how you can get more speaking engagements and earn higher fees.
There is no question the LinkedIn Lady Shows that are among the most popular are my mailbag shows. Today’s show will be no exception. I have some doozies for my listeners. These are real social media questions that my clients, my audiences, and my Inbox have challenged me to answer. Chances are their questions might be the same ones standing in your way of success.
It should be no surprise that the LinkedIn Lady will be talking about the big announcement yesterday – Microsoft buys LinkedIn. Why did they pay so much? What do they plan for the granddaddy of social media sites? What does it mean to you?