There has never been a better (or easier) time to reach your network. Everyone is online looking for bargains, information, guidance, and social interaction. But are you in the right places, using the right tools, and doing the right things to take advantage?
On today’s LinkedIn Lady Show expect to learn how you can position your LinkedIn profile to serve the company you currently represent while positioning you for recruiters and hiring managers. A common question I’m hearing revolves around best (and worst) practices using social media. My work with authors has created debate about the best platform and creative content.
Choosing a brand name has always been important to the long-term success of a business, but the stakes are much higher today and finding the right brand name is much more complicated. It is not longer just about the name, the sign, the logo, and your ability to build a marketing campaign around your brand. Now you have to consider URL, social media, Internet competition, and so much more.
Today’s LinkedIn Lady Show is dedicated to giving you the tools and specific tips on locking down your information so that you can minimize the possibility of others hacking your information. But we plan to go farther. How do you protect yourself when others are setting up or managing your accounts? What are the risks, what are the benefits, how do you keep ultimate control?
The LinkedIn Lady Show starts today with a reminder that it is but 74 days until Christmas! If you have books, products or services to sell, how are you going to market them this holiday season? Too many businesses wait until the week before Black Friday, Small Business Saturday, or Cyber Monday to join the fray. That’s way too late – all the trends show that holiday shopping has already begun.
Today’s LinkedIn Lady Show, with host Carol McManus, is about choosing the right platforms, crafting your messages to suit the personality of each site, and then cross-referencing with the use of short links. It’s like putting a puzzle together, except in your social media puzzle, the pieces will fit multiple ways and you won’t always needs to use all the pieces.