If Copycat tactics are the highest form of flattery, then Snapchat should be blushing. But that blush probably doesn’t represent happiness as much as a boiling anger over the continued scraping of their once unique features. The latest to introduce their version of Stories is their enemy number one – Facebook! With Facebook Stories, the argument for a more connected community is diluted.
That’s the opener for today’s Social Solutions Show. But of course, there is more in the news this week. Periscope and Twitter are making it easier for publishers to promote themselves and attract other advertisers for live and pre-recorded vidoes. There’s a new 80/20 rule that is gaining momentum when it comes to content marketing.
It has been awhile since we talked about Foursquare, but you are missing out if you aren’t taking advantage of their new features based on years of data mining and brand repositioning. And we’ll share some recent date about small business advertising opportunities on Instagram. Finally, tune in for some tips on SEO to enhance search engine results for your videos.