I guess you could say “design” is in our guest’s blood. Armed with a degree in Interior Design, Nancy was working as a sales rep for a swimwear company when she was asked to design a line. After a move to Canada, Nancy finished another degree in Fashion Design and spent two years designing corporate wear at Fersten Worldwide. When Fersten acquired the franchisee rights to the Fila Golf brand in 2007, our guest moved out of designing clothes for the corporate boardroom and went right to what is worn on the golf course.
Our special guest…
Her designs for the new lines of Fila Golf have received rave reviews for upholding the heritage brand look from the likes of Marty Hackel, renowned “golf-fashion” guru and fashion editor at Golf Digest, and great feedback from women’s lifestyle media members regarding their complementing cuts for their female figure and their versatility when it comes to active wear for different activities.
She gets her inspirations from just about anything she sees and encounters, but realizes it’s most important to visualize how men and women will actually look in her creations.
Let’s welcome Nancy Robitaille.
1. Fila has been around for over 100 years… When most people think of Fila do they usually think of tennis first?
2. When you took over the Fila brand did you have to start over from ground zero when working on your golf collection?
3. Would say the Fila Golf line is considered “High Tech”
4. What kind of testing and technology goes into developing a shirt or a pair of pants…
5. So, do you work on both men’s and women’s lines?
6. More difficult to design men’s or women’s. Any particular article of clothing and are men’s needed different from women’s needs in clothing?
7. Some of your products feature technology that is anti-bacterial and is called moisture-wicking…. can you talk about that
8. You have touring professionals wearing the gear, do you get constant feedback from them on what they like and don’t like about particular products
9. The Fila designs are pretty traditional and simple in nature, talk a little about that and how colors are selected…
10. Where do you see technology heading in terms of golf attire?
11. The one piece of modern technology you can’t live without in your professional or personal life?