No, that is not a type. Facebook has introduced a single destination where users can access all of its tools geared toward responding to crisis. It should be no surprise that individuals and businesses alike have been turning to Facebook for a long time to report current events and locate lost friends and relatives. And now Facebook is making it even easier for people to share information.
Quietly across the pond in Denmark, Facebook has been testing a new group video chat. Think of the possibilities when you want to have video conversations with your key clients? Look for Bonfire to light a new fire in the video space.
We welcome back Ben Forta from Adobe Spark to bring us up to date on their newest feature, specifically Branded Stories as part of the Adobe Creative Cloud. Free if you use a paid product like Photoshop but affordable if you don’t – less than $10 a month and well worth the investment.
A few other nifty tools are mentioned in today’s Social Solutions Show, like auto-play audio on Instagram and the ability to add selfies and color backgrounds to direct messages. Have you been neglecting Pinterest? Well, reconsider; they just cross 200 million active users and their audience is truly global.
Let’s round out the show with some early thoughts on planning for your 2018 marketing. You may not be ready for new copy, but chances are you are working on your budget, so it’s not too soon to start thinking about next year.