In my consulting practice, I have counseled hundreds of start-up businesses. After making the decision on what to call your business, securing digital and legal rights to use the name, and all the branding, financial, and physical decisions that follow are – without a doubt – daunting. But in this fast-moving world, often the decisions we make at the birth of our business change with the needs of our customers and our offerings. Today I am going to take you on a journey – my own as well as clients I have worked with in recent months – all represent RE-branding challenges.
Perhaps you are facing the need to rebrand your business. If so the considerations are different than when you were first starting out and the decisions you make can be critical to your future success.