Today’s LinkedIn Lady Show will focus on specific examples of success social media strategy for specific business categories. Chances are if your business is not mentioned, you will be able to adapt the information to your situation.
Attorney – business, contracts, partnerships, mergers & acquisitions no commitment to SM
Related: accountant, financial advisor, consultant, marketing, human resources
Start with LinkedIn – essential to have a complete and compelling profile along with a strong network of connections. Whether you work it every day or simply once in a while will make the difference in how much business it will generate for you. Pay attention to your news feed and take the time to Like, Comment, and Share posts from your community. Join at least 10 groups that will benefit your business goals (peer to peer, same customer base, potential clients, contractors)
Plan to create content showing your expertise – post as a published article on LinkedIn, create a blog on your website, contribute to sites like Quora, and spread the word using Twitter
Tradesman – very often micro businesses with limited time and technical expertise
Related: roofing, plumbing electrician, handyman, painter, home improvement, engineer, auto repair, house cleaning,
How to videos posted to YouTube and your Facebook page could be all that you do. Live stream can be your new best friend.
Showcasing before and after photos of your work is essential. How good are you?
Bed & Breakfast – every one is different with destination, amenities, character
Related: Inns, resort motels, restaurant/bar with seasons clientele and entertainment, event planner, hospitality, catering,
The world of hospitality often relies on their information website and Yelp to do the marketing for them. While a strong Facebook page can help, a better use of your image and video library will be on Instagram. Great place to let users ‘experience’ what you have to offer
Keeping it current and offering special discounts or promotions will keep your fans coming back for more.
Realtor – part of an interdependent group of professional services – cross market
Related: mortgage, insurance, home inspector, closing attorney, escrow services, termite, movers, cleaning services, stagers
So many tradespeople rely solely on word of mouth referrals for their business. Another area where a strong LinkedIn profile can be beneficial to get in front of and network with attorneys, accountant, estate planners, and financial advisors – get beyond the obvious network
Education is the key to success in these service businesses. Be the ‘go to’ source for information on what buyers and sellers need to know and what they should ask/look for when hiring in the real estate sector.
This content can be written or video and should be promoted on sites like Facebook, Twitter, Instagram and Pinterest. Facebook and Instagram to showcase and educate. Twitter to broadcast. Pinterest to stimulate interest in your area. None of these sires are meant to SELL real estate. Drive viewers to your preferred website
Antique Shop – hyper local business with limited time and technical acumen
Related: gifts, crafts, hobbies, books, music, florist, grocery, home & garden
Believe it or not, hyper local businesses have the most to gain using social media. You will stand out from your competition and the opportunities to cross-promote with other local businesses offers endless option.
It all starts with knowing your clientele and where they are most likely to FIND you, ENGAGE with you, and SHARE your information. Facebook is a good bet, followed closely by Instagram. But consider Pinterest for capturing ideas for how customers can use your products in their lives.