There is always something happening in the social and digital space but it’s been awhile since something this BIG has come along? Unless you have been completely unplugged for the last week, you no doubt have heard about Pokemon Go? Is it silly, a waste of time, dangerous, or perhaps the biggest marketing opportunity to present itself to small business in a long time?
Maybe you feel it’s just you and there is a target on your back when it comes to unwanted calls, spam emails, and phony invitations to connect on Facebook. The good news is it’s not just you. The bad news is this has become a pervasive problem with no universal solution. What that means is it is up to each of us to manage our own security.
If you have young children in your life, you already know the popularity of stickers. They put them on their books, their walls, their lockers, their shoes, even their bodies. But now the adults have stickers as an option on Twitter. But don’t think this is just a fad or a meaningless game. The power to connect with and be seen by your exact perfect target audience has just exploded. We’ll explain everything on today’s Social Solutions Show.
If there is any remaining doubt in your mind concerning the importance of video in your online marketing, then today’s Social Solutions Show will put it to rest. Biggest news to share is that Twitter is now offering longer videos – here’s a surprise – 140 seconds in length. I guess they figured we would remember by association of their character limit.
It seems the question on everyone’s mind is WHY did Microsoft spend so much money for LinkedIn and what are they expecting as the justifiable outcome? We will also take a moment to share our thoughts on proper social response and etiquette when a tragedy strikes before it turns into a marketing disaster for you.
Today’s Social Solutions Show will follow that up with the latest trends in social media migration; the astounding success of SnapChat in spite of all the naysayers; Premium Insights from LinkedIn and what that really tells us about their priorities; and why a simple change from “pin it” to “save” has dramatically increased activity on Pinterest.