It was predictable but still disappointing that our hopes for Instagram as the organic platform of choice have been dashed in favor of the well-known Facebook ‘pay for play’ requirement. It’s not all bad news, but it definitely will take some of the fun out of this fast-growing and hugely popular site.
It may seem obvious that it’s easier to fly with the right wings, but now Twitter has given marketers open access to their own Flight School. Today’s Social Solutions Show will bring you up to date on how to get your wings and what they will do for your business.
This is our first live show of the New Year and we really do have lots to celebrate. Social Media is on the front burner of marketing for every business – large and small – and tools available today far exceed the tools of the past. How did we go from 140 to 10,000? Well the mystery is brewing on social media and the fury gets louder by the minute. Today we’ll bring you up to date on conversational ads on Twitter and Adobe Post (we are excited to be joined by Ben Forta Adobe Systems’ Senior Director of Education Initiatives).
Social Solutions Show is a year-end wrap up of lessons learned and some sage advice from your hosts @kenherron and @linkedinlady. Find out how to write better ad tweets (paid or not), tips on gearing your posts to the generation you want to serve, and much more.
If you think social media is moving too fast you better tighten your seat belt. Twitter is making changes by the minute and some are lighting up the twittersphere with howls and screams. Misplaced buttons to catch your attention (bad); taking away auto-cropping in the preview image (good); changing timeline feed so tweets won’t be in chronological order (really bad).
Is there a guaranteed secret for making your content go viral? No, but there is a prescription that can increase your odds. This week’s news includes the progression of Twitter Polls; LinkedIn’s new App; why small businesses may be ready for SnapChat; and paid advertising to boost your social media impact – where to spend and why.