As businesses and platforms evolve, there is choice to go it alone or find ways to collaborate with complementary and beneficial partners. The latest example of this is the soon to be launched streaming news TV network from Twitter and Bloomberg. The possibilities are endless in what this will do for both giants and best of all for the voracious appetite of mobile-dependent consumers.
This week it’s about using a video for your Facebook page cover. It sounds like a really cool idea but it won’t come without its challenges. Pinterest has removed the Like button and now forces you to save your favorite pins. What’s the difference? What’s the benefit? Why should you care?
Today’s Social Solutions Show with Ken Herron and Carol McManus will weigh in on the newest advances and add our own take on the when, where and why. Moving on, we’ll update you on Snapchat’s new World Lenses. Video advertising is the new norm and you will be seeing more of it in your Twitter stream.
We all know that social media leaves fewer and fewer places to hide from our mistakes, and when we don’t learn from past failures, the impact compounds itself. Poorly managed customer service, specifically on social media, is not a new controversy surrounding United Airlines, but this time, they went too far.
With Easter only a week away, everyone is thinking about eggs – including Twitter – but in their case, they decided to permanently do away with the egg as a default option for user who don’t take the time to upload their own image. Will this separate the men from the boys? Who knows, but that along with another change in how they count 140 characters all seem to be in an effort to clean up the riff-raff and encourage users to engage more often.
If Copycat tactics are the highest form of flattery, then Snapchat should be blushing. But that blush probably doesn’t represent happiness as much as a boiling anger over the continued scraping of their once unique features. The latest to introduce their version of Stories is their enemy number one – Facebook! With Facebook Stories, the argument for a more connected community is diluted.