For a long time, you have heard us say to avoid polarizing topics on social media lest your business risk alienating half of your potential market. Topics typically include gun control, religion, abortion, and of course, politics. But these are new times and maybe the rules have changed. Especially if what is happening in politics is impacting your clients and in turn, your business.
The beautiful thing about the Super Bowl is that you don’t have to have $5 million to spend on a 30-second ad. But you must be ready to take advantage of the action through social media and become part of the conversation. We’ll share tips on how to play and what traps to avoid.
Have we talked about video recently? The evidence continues to stream in supporting the use of video in your online marketing. Whether you prefer Facebook, Instagram, Twitter, LinkedIn, Snapchat or any other popular platform, this is without question the best way to get the attention of your intended target. But you probably won’t be using video for every single post so that leave visual content. But the bar has been raised. You can no longer use any old image. It must be compelling and attention-grabbing.
When was the last time you were on the playground scrapping it out with a rival? Probably a few years ago. That proud tradition of ‘dukes up’ has not lost its punch (pun intended) in the digital world. Rivals clash every day but this week the news is all about how Snapchat is taking its pound of flesh our of Instagram’s hide. How and why?
This is a big news show as much is happening in social media this week. You may be asking is Vine dead or alive? The answer is ‘yes’ and ‘yes.’ If you remember Google+ with fond nostalgia then it’s time to revisit the newest features including Hiding, Zooming, and Events. Maybe one of the most exciting creations is on YouTube with a new revenue product called SuperChat. Whether you are trying to get promoted by influencers or increase your revenue income on YouTube, this could have positive benefits.
Today’s Social Solutions Show is all about new technologies that were unveiled at the Consumer Electronics Show in Las Vegas last week. Ken Herron was there in person and his jaw is still not fully in place after seeing what’s coming and what’s available now!
Get ready to learn more about IoT (Internet of Things), AI (Artificial Intelligence, VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality). But the device who won Ken’s heart was Kuri, a cute beyond words robot who will be your family’s best friend and protector.
If you are like most small business owners and entrepreneurs, you are overwhelmed with the options to market your brand. Traditional options like newspaper, local radio or direct mail are still viable but expensive. Digital options like email marketing, social media or online advertising are highly recommended but confusing. Where do you start? How much should you spend? Who will do it? How will I know if it’s working?