If you ask me, Tecnifibre tennis racquets sell themselves, but in the competitive world of tennis equipment and technology, it can take a little creativity and thinking out of the box to make inroads. So instead of Tecnifibre waiting for people to come in and demo their frames, Tecnifibre is putting their frames in the hands of influencers and asking them to share the results and their opinions on social media. A recent survey showed that 75% of tennis enthusiasts regularly check social media to stay updated on trends in the tennis universe and see what others are saying about tennis players, equipment and gossip.
Tecnifbre is looking to spread the word about their TFLASH Dynacore line by sending a TFlash 285 strung with HDX Tour to tennis shops and clubs so they can participate in the “TFLASH Ultimate Test.”
At least 3 players will be picked from the club or shop to test the new TFLASH 285. After their test, these players will do two things:
1: Take a photo with the racquet and post this to their social media networks (Facebook, Twitter, Instagram, etc.) using #TFlashUltimateTest.
2: Follow the link to provide their feedback and rate the racquet on a number of different characteristics. www.tecnifibre.com/TestTFlash
In return these they will be entered to win a a day at the Barclays ATP World Tour Finals with his/her ambassador!
The TFLASH 285 strung with HDX Tour delivers power without sacrificing any of the touch and feel of previous racquets you may have used. Weighing in at exactly 285 grams this frame is a perfect weapon for a player desiring a feather-light stick, but still longing for power on the serve and in their ground game.
Nobody ever said Tecnifibre is your typical tennis racquet or equipment company, but if you take a look, no tennis company digs as deep into technology or is afraid to try something new. See more on Tecnifibre at www.tecnifibre.com.