92% of customers using Yelp make a purchase right after visiting the platform.
26 million – Number of monthly mobile app unique users
73 million – Number of monthly mobile web unique visitors
127 million – Cumulative reviews contributed since inception
You can’t afford not to use Yelp.
Yelp’s main goal is to help consumers find local businesses by crowd-sourcing reviews. As of March of 2017, Yelp has accumulated an approximate 127 million reviews for local businesses, a number that is continuously growing! More than 150M users utilize Yelp every month to discover important details about organizations in their area.
Yelp helps consumers discover new and existing businesses, but it also converts them into customers as well. According to a 2016 online consumer survey conducted by Nielsen, 92% of consumers who use online review sites make a purchase after visiting Yelp. Additionally, consumers ranked Yelp as the most reliable and influential review website for making a final decision on where to buy.
With consumers reading reviews to gain impressions of businesses more than they ever have, local businesses need to make sure they are monitoring and responding to their online reviews – especially the negative ones. If you are not already, you should encourage customers, loyal and new, to leave positive reviews.
Yelp is a powerful tool and if using it correctly , it can be one of the best referral sources for your business.