As options for using social media for business continue to emerge, it is easy to get lost or frustrated. It is also tempting to take the easy way out and just post the same thing on multiple sites, then call it a day. While this is better than doing nothing, it could hurt you in the long run.
Today’s LinkedIn Lady Show, with host Carol McManus, is about choosing the right platforms, crafting your messages to suit the personality of each site, and then cross-referencing with the use of short links. It’s like putting a puzzle together, except in your social media puzzle, the pieces will fit multiple ways and you won’t always needs to use all the pieces.
Done correctly, you are always directing the viewer of your post, your tweet, your update, or your share to another place on the Internet where you have a presence. It could be to provide more information or simply to discover you in a new location.
Let these valuable tips help you solidify your social media impact to attract new eyeballs and use the power of your content to turn them into lifelong customers.